Imagine you’ve built a slick new e-commerce app. The “buy now” button works every single time you click it—a functional success! But what if the page takes ten agonizing seconds to load? Or the payment gateway crashes during a Black Friday sale? Frustrated users will...
When you get right down to it, website usability testing is simply watching real people try to get things done on your site. It’s the single best way to see where they get confused, frustrated, or completely stuck—problems that your analytics dashboards can show you...
