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STYLEROW

Interior Design Industry

StyleRow offers a suite of back-office tools for interior designers who are working on high end residential and commercial projects down to mid range residential projects.

GOALS

The project goals were to help install a Product Management system that could speed up the rate of technical development going on and scale with an expanding set of tools and a growing team within StyleRow. Additionally, to install a consistent UX design group that could quickly and efficiently meet SLAs and turnaround designs quickly for the product and technical teams. 

APPROACH

We sat down with the client to do a high-level product consultation, which allowed us to understand what systems needed to be put in place. Over the course of time, we were able to make adjustments to the client’s technical development strategy, and helped create a product delivery structure that would feed the technical teams quickly and efficiently. With our UX staff, we were also able to speed up the design turnaround and overall quality of the visual assets simultaneously.

RESULTS

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Doubled the speed of productivity on the technical team.

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Created a consistent Product Design methodology and a team that shipped a number of sizable new features. 

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Help the client establish an internal Product department, enabling the ongoing expansion of internal and external product staff.

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